marketing strategy Archives - The Marketing Collective

Four B2B marketing trends we’re tracking for 2024

It’s a new year, and transformation is at the forefront. While we all know that change is constant, it can be daunting to sift through the noise to determine which key trends might affect your business so you know where to allocate your precious time and resources. Good news: we’ve done the heavy lifting! Here… Continue reading Four B2B marketing trends we’re tracking for 2024

5 Digital Marketing Resolutions for the New Year

A new year has just begun, which means you’re probably thinking about where you want your business to go in the months ahead. Whatever your goals, it’s the perfect time to reinvigorate your marketing efforts. Here at the Marketing Collective, we’ve put together a few of our favorite digital marketing resolutions for 2024 to help… Continue reading 5 Digital Marketing Resolutions for the New Year

Brand messaging pillars: The foundation of your brand architecture

Brand messaging pillars provide a durable foundation upon which a strong brand can be built… but understanding how they fit into your overall brand architecture can seem less straightforward.

Tone of Voice Isn’t Optional

In the digital age, it’s tempting to skimp on messaging in favor of bold, flashy visual design. But words and their meaning matter — perhaps now more than ever.

Adobe has changed its approach to Pantone…what now?

Adobe is no longer integrating the Pantone Matching System (PMS) library into its products as part of the standard Creative Suite subscription. What does this mean for marketers? In our latest blog, we break down what’s happening and ways we can minimize the potential fallout of this inconvenient development.

2022 Digital Advertising Sizing and Specifications Guide

With so many WYSIWYG (What You See Is What You Get) tools available for social media and digital ad creation anyone can make an ad that looks pretty. The challenge is making an ad that is effective and reaches your goals. To be sure, selecting the right image and drafting engaging and optimized copy are… Continue reading 2022 Digital Advertising Sizing and Specifications Guide

Is your marketing on trend? 8 B2B marketing trends to watch in 2022

The approaching new year should mean employing new marketing strategies Well, you did it. Your business survived 2021. So, what did you learn? What were your greatest challenges? Strengths? Were you able to adjust and pivot to unpredictable situations and changing landscapes? As we approach the new year, it’s a great time to take inventory… Continue reading Is your marketing on trend? 8 B2B marketing trends to watch in 2022

Cut Through the Clutter: Holiday Marketing Tips for B2B Companies

Welcome to fall, that magical time when the leaves are changing, the air has started to cool, and our thoughts are shifting to holiday planning. Retailers anxiously await this season each year, when they can set their sales goals high and implement strategies to ensnare holiday shoppers. If you’re a B2B company, you might not… Continue reading Cut Through the Clutter: Holiday Marketing Tips for B2B Companies

Why B2B Companies should care about Video

TikTok and Instagram Reels may not be the right tactic for your business, but video marketing should be high on your list. Videos have been on the upswing for the last several years, but now more than ever, video content is being consumed at a much higher rate. Inc.com reported that by 2022, over 80 percent of… Continue reading Why B2B Companies should care about Video

Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

In 2021, Email Marketing needs to be strategic. Here’s how. In Part 1, we discussed why email marketing is still effective. Now we are going to take a look at how to develop an effective strategy for your business. Because email gives you the ability to show up where the customer already is, it becomes… Continue reading Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

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