news Archives - The Marketing Collective

5 Tips for Awesome Online Presentations in a Virtual Meeting World

Virtual meetings have become the status quo in recent years, and the shift toward more hybrid and work-from-home models – along with the efficiency virtual meetings bring – means they’re not likely to go anywhere. Virtual presentations come with their own caveats, but with a little care and effort, they can still be ultimately effective.… Continue reading 5 Tips for Awesome Online Presentations in a Virtual Meeting World

In the Market for a Cincinnati Marketing Agency? Make Sure You’re Asking the Right Questions.

Our prior blog, In-House vs Outsourced Marketing: Pros & Cons, explored how to assess if outsourcing all or part of your marketing strategy is right for your business. If you determine that outsourcing is a good way to expand your marketing capacity, the next step is selecting a partner with the values, expertise, resources, process, and… Continue reading In the Market for a Cincinnati Marketing Agency? Make Sure You’re Asking the Right Questions.

Marketing: in-house or outsourced?

Three factors to consider when deciding whether to hire an employee or utilize a firm The age-old pursuit of customer attention now takes place in a fast-paced, ever-changing, technologically-evolving world. There are dozens of places to connect with your audience, but identifying the best ones and managing multiple marketing channels takes a lot of time,… Continue reading Marketing: in-house or outsourced?

Why B2B Companies should care about Video

TikTok and Instagram Reels may not be the right tactic for your business, but video marketing should be high on your list. Videos have been on the upswing for the last several years, but now more than ever, video content is being consumed at a much higher rate. Inc.com reported that by 2022, over 80 percent of… Continue reading Why B2B Companies should care about Video

5 Tips For Building a Successful WordPress Website

Starting a new website for your business or updating your current website and not sure where to begin or how to go about it? WordPress may be the answer! WordPress is a website building and managing tool that is used on over 30% of the websites on the internet, and it is popular for a… Continue reading 5 Tips For Building a Successful WordPress Website

Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Email Marketing Needs To Be Engaging. Here’s What You Need To Know. In Part 1, we discussed why email marketing is still effective and the rise in email users and engagement. To drive that point home, we’ll share a couple more facts. This year the average consumer will see 5,000 ads every day and 60%… Continue reading Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

In 2021, Email Marketing needs to be strategic. Here’s how. In Part 1, we discussed why email marketing is still effective. Now we are going to take a look at how to develop an effective strategy for your business. Because email gives you the ability to show up where the customer already is, it becomes… Continue reading Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

In 2021, Email Marketing still works. Here’s why. The audience is growing. Current data paints an optimistic picture for continued email adoption and consumption. Statista reported the total number of global email users in 2019 was 3.9 billion people. Believe it or not, that number is trending up. They estimate by 2023, it will grow… Continue reading Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

5 Digital Marketing Must-Implement Tips to Add to Your 2021 Resolutions

It is no surprise that 2020 took all marketers for a loop, forcing us all to revise our marketing plans that blew up in front of our very eyes. 2021 is just around the corner, which gives everyone a fresh start to reach our digital marketing goals. The Marketing Collective has boiled down the top… Continue reading 5 Digital Marketing Must-Implement Tips to Add to Your 2021 Resolutions

7 Tips to Make Photos Stand Out on Social

Social channels bring brands and consumers together in inspiring and meaningful ways. With consumers taking a closer look at what brands have to offer them, now is the perfect time to develop a consistent look across your social platforms. We’ve developed seven tips that will help mobile photos convey your message better. 1. Choose the… Continue reading 7 Tips to Make Photos Stand Out on Social

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