perspectives Archives - The Marketing Collective

Why B2B Companies should care about Video

TikTok and Instagram Reels may not be the right tactic for your business, but video marketing should be high on your list. Videos have been on the upswing for the last several years, but now more than ever, video content is being consumed at a much higher rate. Inc.com reported that by 2022, over 80 percent of… Continue reading Why B2B Companies should care about Video

5 Tips For Building a Successful WordPress Website

Starting a new website for your business or updating your current website and not sure where to begin or how to go about it? WordPress may be the answer! WordPress is a website building and managing tool that is used on over 30% of the websites on the internet, and it is popular for a… Continue reading 5 Tips For Building a Successful WordPress Website

Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Email Marketing Needs To Be Engaging. Here’s What You Need To Know. In Part 1, we discussed why email marketing is still effective and the rise in email users and engagement. To drive that point home, we’ll share a couple more facts. This year the average consumer will see 5,000 ads every day and 60%… Continue reading Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

In 2021, Email Marketing needs to be strategic. Here’s how. In Part 1, we discussed why email marketing is still effective. Now we are going to take a look at how to develop an effective strategy for your business. Because email gives you the ability to show up where the customer already is, it becomes… Continue reading Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

In 2021, Email Marketing still works. Here’s why. The audience is growing. Current data paints an optimistic picture for continued email adoption and consumption. Statista reported the total number of global email users in 2019 was 3.9 billion people. Believe it or not, that number is trending up. They estimate by 2023, it will grow… Continue reading Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

5 Digital Marketing Must-Implement Tips to Add to Your 2021 Resolutions

It is no surprise that 2020 took all marketers for a loop, forcing us all to revise our marketing plans that blew up in front of our very eyes. 2021 is just around the corner, which gives everyone a fresh start to reach our digital marketing goals. The Marketing Collective has boiled down the top… Continue reading 5 Digital Marketing Must-Implement Tips to Add to Your 2021 Resolutions

TMC’s Top Five Creative Podcasts for 2018

If you’ve been thinking about getting into podcasts, there’s no time like winter break! Whether you’re carpooling, perusing store aisles, or squeezing in a well-deserved walk, conversational ‘casts offer a nice break from the norm. Here at TMC, in addition to the usual suspects — politics, true crime, pop culture — we look for branding… Continue reading TMC’s Top Five Creative Podcasts for 2018

Been There, Done That – Here’s why companies need collective marketing.

Finding the right creative partner for your marketing project can be tricky. Do you go with the edgy startup, knowing they may not be able to deliver certain services? Or the big agency that does robust work…for a robust price? A growing number of companies are discovering a third option: Collective marketing connects companies with… Continue reading Been There, Done That – Here’s why companies need collective marketing.

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