branding Archives - The Marketing Collective

The Brand Book: A Blueprint for Brand Equity + Examples

“What’s in a name? That which we call a rose by any other name would smell as sweet.” But what is in a brand? A latte by any other name would taste as sweet and give a lovely caffeine boost, but a dozen brand features distinguish Dunkin’ from Starbucks. A brand is much more than… Continue reading The Brand Book: A Blueprint for Brand Equity + Examples

Your Logo Isn’t Your Brand

Don’t let shiny things distract you from other critical elements of your company’s identity Brand. Identity. Trademark. Design. Image. Logo. If marketing terms like these start to sound ambiguous to you, know that you’re not alone. Particularly in the early phases of building a company brand, it’s easy to get confused by seemingly endless buzzwords… Continue reading Your Logo Isn’t Your Brand

The Groundhog Day Effect: 4 Signs You Need a New Designer

Ever feel like you’re seeing the same designs — with all the same challenges — over and over? It’s called the Groundhog Day Effect, and while designers are only human, here are four signs it might be time to work with someone new. 1. They’re inconsistent. It’s not “edgy” for your business cards to have a… Continue reading The Groundhog Day Effect: 4 Signs You Need a New Designer

TMC Client Spotlight: Baker Concrete Construction

TMC is committed to helping Baker maintain its position as a construction industry leader. Recently, the TMC team was tasked with creating an extensive and engaging, co-worker centric campaign rejuvenating the core ideology of one of the country’s top construction enterprises. The ideology is bold, inclusive, and visionary. Most of all, the ideology is authentic… Continue reading TMC Client Spotlight: Baker Concrete Construction

This Year, Give Your Brand a Little Love

Your brand is critical to your organization. But in the course of your day-to-day operations, it’s easy to lose sight of brand maintenance. When you have customers to win over, employees to keep engaged, and everything else that’s required to stay up and running, brand TLC can fade into the background. The start of a… Continue reading This Year, Give Your Brand a Little Love

TMC’s Top Five Creative Podcasts for 2018

If you’ve been thinking about getting into podcasts, there’s no time like winter break! Whether you’re carpooling, perusing store aisles, or squeezing in a well-deserved walk, conversational ‘casts offer a nice break from the norm. Here at TMC, in addition to the usual suspects — politics, true crime, pop culture — we look for branding… Continue reading TMC’s Top Five Creative Podcasts for 2018

TMC Client Spotlight: Dugan & Meyers

Every great company needs a great logo. It’s the symbol that invites clients to explore and develop trust for your brand, and it’s an instantly recognizable visual identifier for your company. But logos are a tricky balance; they must capture your unique history and identity while remaining flexible enough to weather changing trends and preferences… Continue reading TMC Client Spotlight: Dugan & Meyers

Tag: branding