communications Archives - The Marketing Collective

5 Tips for Awesome Online Presentations in a Virtual Meeting World

Virtual meetings have become the status quo in recent years, and the shift toward more hybrid and work-from-home models – along with the efficiency virtual meetings bring – means they’re not likely to go anywhere. Virtual presentations come with their own caveats, but with a little care and effort, they can still be ultimately effective.… Continue reading 5 Tips for Awesome Online Presentations in a Virtual Meeting World

9 Digital Marketing & Creative Trends for 2022

With a new year upon us, many brands are contemplating new opportunities to connect with their audience and grow their business. The past few years have taught us that change is, indeed, the only constant; creatives and marketers must adapt to our ever-changing world to keep up with consumers’ evolving expectations. What’s more, brands are… Continue reading 9 Digital Marketing & Creative Trends for 2022

Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Email Marketing Needs To Be Engaging. Here’s What You Need To Know. In Part 1, we discussed why email marketing is still effective and the rise in email users and engagement. To drive that point home, we’ll share a couple more facts. This year the average consumer will see 5,000 ads every day and 60%… Continue reading Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Absolutely Essential B to B Email Tips

Email marketing is one of the most impactful and cost-effective marketing strategies that you can use to nurture client relationships and grow your business. Using best practices for email design and copywriting can help you gain that competitive edge in the inbox. Make your subject line short and your headline standout.The subject line is the… Continue reading Absolutely Essential B to B Email Tips

Adjusting Your Digital Strategy During Times of Change

We all know a strong digital marketing strategy should be continually monitored, flexible and poised to change at a moment’s notice. However, no one could have predicted the sudden and abrupt changes to our marketing environment caused by recent national and global events. As many employees moved to working at home, the internet became even… Continue reading Adjusting Your Digital Strategy During Times of Change

3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

GET TO THE POINT. People are trying to find information fast, and don’t want to read through paragraphs to understand what you are trying to say. Consumers don’t want “brand speak” in a time of crisis. SHIFT THE FOCUS. Assess your emails, social media, and all ongoing or automated communication. Messages that were fine a week ago… Continue reading 3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

Staying Connected with Clients During Trying Times

Staying connected to clients and customers during a disruptive time can be challenging. Luckily, there are great resources available to help. Here are a few tips from Facebook Business: Consider a Live online event on Facebook or Instagram. Interview someone in the “audience” Include time at the end of the event for a Q&A session… Continue reading Staying Connected with Clients During Trying Times

3 Essential Practices for Working Remotely

With spring break just around the corner, many parents of school age children will find themselves working from home — while undoubtedly juggling childcare, carpool, and any number of other household obligations. But working remotely can be a tricky balance for anyone, especially if you work with teammates who are also remote. But the… Continue reading 3 Essential Practices for Working Remotely

Virtual Meeting Etiquette – Skip These Faux Pas

1. GO OLD SCHOOLLeave the keyboard alone Whether you’re diligently taking notes or chatting with your bestie, the sound of typing is distracting. Consider using your old notebook and pen to take meeting notes. 2. SUIT UPDress Appropriately Put yourself in the right headspace to be productive by getting up and getting dressed just like… Continue reading Virtual Meeting Etiquette – Skip These Faux Pas

Rethinking your 2020 MARKETING Strategy?

Tips to keep social distancing from interrupting your message. THE FACTS B2B business has changed as we know it. Vital in-person marketing and business development efforts, such as client lunches, networking events, and conferences have ceased. A strong company brand is essential to enduring and thriving in the coming months. Online presence and a Client… Continue reading Rethinking your 2020 MARKETING Strategy?

Tag: communications