4 Tips for Email Marketing Best Practices During COVID-19

1.BE USEFULOnly include genuinely useful content Please don’t send a COVID-19 email just because everyone else is doing it. Do it because you have something insightful and useful to say. 2.A QUICK READMake your emails easy to skim Use large titles, bulleted key points and nicely spaced copy. 3.GET TO THE POINTKeep it concise Your… Continue reading 4 Tips for Email Marketing Best Practices During COVID-19

How to Attend A Virtual Conference and Get the Most Out of It

Virtual conferences have emerged in force, and it appears they are here to stay. Here are a few tips to help ensure you get the most out of the experience. GIVE IT A TRY Test the technologyYou don’t want to pay to attend a conference and then have technical hiccups. Make sure your tech works… Continue reading How to Attend A Virtual Conference and Get the Most Out of It

Is Your Brand Telling the Truth, the Whole Truth, and Nothing but the Truth?

“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let out true selves be seen.” — Brene Brown Storytelling is as central to brand identity as a font or a logo. It lets… Continue reading Is Your Brand Telling the Truth, the Whole Truth, and Nothing but the Truth?