With so many WYSIWYG (What You See Is What You Get) tools available for social media and digital ad creation anyone can make an ad that looks pretty. The challenge is making an ad that is effective and reaches your goals.
Selecting the right image, drafting engaging and optimized copy is critical and so is the technical setup and placement of the ad. Google, Bing, and other advertising channels set the direction and expect us to follow it – simple slip-ups like a sizing mishap can kill the effectiveness of your ad campaign before it even starts.
Getting the basics of image proportions and the number of images needed is critical to the ad’s ability to maximize impact on the platform. However, given the number of platforms and ad types, it can become confusing. Save time by downloading our free cheat sheet so you can easily access all sizes and specs.