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5 Digital Marketing Resolutions for the New Year

A new year has just begun, which means you’re probably thinking about where you want your business to go in the months ahead. Whatever your goals, it’s the perfect time to revisit reinvigorate your marketing efforts. 

Here at the Marketing Collective, we’ve put together a few of our favorite digital marketing resolutions for 2023 to help you get started.

Resolution #1: Expand your content marketing

Content marketing puts your customer’s needs first – so it is at the very core of building your relationship with your customer. Today’s content marketing encompasses far more than adding a blog to your website; it means reaching out to your customer where they are, in the form they want. Think infographics, video, podcasts, e-books, webinars, and more… if it is media, it is content, and content is still king.

Resolution #2: Integrate and connect your marketing channels

All of your marketing leads back to your business and/or your website… so it makes sense to connect your marketing methods and cross promote within your channels. This connection has the added benefit of using your resources efficiently and strengthening your presence holistically, with search engine marketing, social media, email, content, advertising, and more all working together towards your business goals.

Resolution #3: Build your presence on social media

Social media is an integral part of any digital marketing strategy, as it’s one of the most versatile and cost-effective platforms to reach your target audience. Social media provides new opportunities to reach an expanded audience, share content, and present your brand’s personality. Consumers are often more receptive to a brand’s messaging on social media, and the more conversational nature of these platforms makes your brand feel more accessible and allows you to build authentic connections with your customers.

Resolution #4: Always test and learn

Testing is key to marketing success. It gives you an effective tool to measure the impact of your campaigns and to identify the best online marketing strategies for your business. And it’s basically universal. You can test onboarding emails, search ads, landing pages, calls to action, or essentially any other element of a marketing campaign you can think of.

Resolution #5: Trust in the work you pay for

Whether your marketing team is in-house or an outside agency, you need to be able to trust the experts you hire to do a good job for you.  This can be one of the hardest but also one of the most important digital marketing resolutions, but it’s important to let your digital marketers do what they’re good at. A great digital marketing team is passionate about helping their clients to reach and exceed their business goals.

Ready turn these resolutions into reality? Our experts can help. Contact us today to start the conversation.

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