digital strategy Archives - Page 3 of 3 - The Marketing Collective

5 Digital Marketing Must-Implement Tips to Add to Your 2021 Resolutions

It is no surprise that 2020 took all marketers for a loop, forcing us all to revise our marketing plans that blew up in front of our very eyes. 2021 is just around the corner, which gives everyone a fresh start to reach our digital marketing goals. The Marketing Collective has boiled down the top… Continue reading 5 Digital Marketing Must-Implement Tips to Add to Your 2021 Resolutions

Absolutely Essential B to B Email Tips

Email marketing is one of the most impactful and cost-effective marketing strategies that you can use to nurture client relationships and grow your business. Using best practices for email design and copywriting can help you gain that competitive edge in the inbox. Make your subject line short and your headline standout.The subject line is the… Continue reading Absolutely Essential B to B Email Tips

Cost-Effective Digital Marketing: 3 Ways to Get Started

There’s no doubt digital marketing is effective – but it can be daunting. We’ve distilled our best practices down to manageable steps to make getting started as easy as 1, 2, 3… 1. Content Want to attract more people to your website? Start by creating quality content. Valuable content can include everything from engaging website… Continue reading Cost-Effective Digital Marketing: 3 Ways to Get Started

Six Elements of a Successful Digital Marketing Strategy

Digital Marketing is defined as the promotion of a company’s product or brand on digital platforms and channels, including websites, social media, email, and search engines, because marketing has always been about connecting with your audience where they are, and today that means on the internet. But you can’t just go at it blindly – the internet… Continue reading Six Elements of a Successful Digital Marketing Strategy

Adjusting Your Digital Strategy During Times of Change

We all know a strong digital marketing strategy should be continually monitored, flexible and poised to change at a moment’s notice. However, no one could have predicted the sudden and abrupt changes to our marketing environment caused by recent national and global events. As many employees moved to working at home, the internet became even… Continue reading Adjusting Your Digital Strategy During Times of Change

Virtual Meeting Etiquette – Skip These Faux Pas

1. GO OLD SCHOOLLeave the keyboard alone Whether you’re diligently taking notes or chatting with your bestie, the sound of typing is distracting. Consider using your old notebook and pen to take meeting notes. 2. SUIT UPDress Appropriately Put yourself in the right headspace to be productive by getting up and getting dressed just like… Continue reading Virtual Meeting Etiquette – Skip These Faux Pas

Rethinking your 2020 MARKETING Strategy?

Tips to keep social distancing from interrupting your message. THE FACTS B2B business has changed as we know it. Vital in-person marketing and business development efforts, such as client lunches, networking events, and conferences have ceased. A strong company brand is essential to enduring and thriving in the coming months. Online presence and a Client… Continue reading Rethinking your 2020 MARKETING Strategy?

4 Tips for Email Marketing Best Practices During COVID-19

1.BE USEFULOnly include genuinely useful content Please don’t send a COVID-19 email just because everyone else is doing it. Do it because you have something insightful and useful to say. 2.A QUICK READMake your emails easy to skim Use large titles, bulleted key points and nicely spaced copy. 3.GET TO THE POINTKeep it concise Your… Continue reading 4 Tips for Email Marketing Best Practices During COVID-19

Category: digital strategy