Success in 2023 will require an understanding of trends and a wary eye toward possible pitfalls. Building meaningful connections with your workforce is proving just as critical as with...
marketing strategy
Is your brand still working for you? Or is it drifting apart? Your brand represents how people (including your prospects, clients, employees, and partners) perceive your business — good,...
At least one billion people in the world have some form of disability. Whether an impairment with vision, hearing, cognition, or mobility people with disabilities often use assistive generation...
Good stories fire up our brains. They inspire us. They speak to us. Some even spark an emotional connection on a deep level. Brand stories can do the same...
Social media. We all use it, we all know what it is, but when it comes to using it as part of a digital marketing plan, many struggle to...
As a B-to-B company, seasonality should be built into your marketing strategy. Seasonal marketing is nothing new, especially for B-to-C companies (who often spend significant chunks of their marketing...
With so many WYSIWYG (What You See Is What You Get) tools available for social media and digital ad creation anyone can make an ad that looks pretty. The...
The approaching new year should mean employing new marketing strategies Well, you did it. Your business survived 2021. So, what did you learn? What were your greatest challenges? Strengths?...
Welcome to fall, that magical time when the leaves are changing, the air has started to cool, and our thoughts are shifting to holiday planning. Retailers anxiously await this...
In 2021, Email Marketing needs to be strategic. Here’s how. In Part 1, we discussed why email marketing is still effective. Now we are going to take a look...