Your brand represents how people perceive your business. It conveys what people think and feel about your products or services. A branding agency helps businesses develop a clear brand strategy that aligns with your business goals and objectives. This involves understanding your target audience, identifying key brand attributes and messaging, and developing a plan for how the brand will be communicated and promoted.
Visual and verbal branding allows customers, employees, and prospects to identify a company and differentiate it from its competition. A brand identity is made up of visual and verbal cues that are designed to help the public recognize and remember your business.
At TMC, we know how essential a company’s brand is to their business. Building brands is what we do. From brand positioning to marketing and promotion strategies, our goal as your branding agency is to ensure your brand expresses your identity, personality, values, and promises — and then help you communicate that to the world.
Working with a branding agency like TMC will garner you a team of specialists who will help make sure your brand reflects what you believe in, why you exist, and how your target audience feels about you and your products.
A branding agency helps companies build brand awareness and manage their brand. People buy from brands they like and trust. A critical component to finding those customers — and keeping them — is showing them who you are through a strong, reliable brand.
A branding agency works with businesses to develop a brand strategy that is tailored to their specific needs and goals, and helps drive business growth and success.
Branding agencies provide the following services to help you do that:
Branding is about understanding who you are, what makes you better than your competitors, identifying your target audience, and then projecting what your business is about in a way that connects with that audience.
Hiring a branding agency can be a valuable investment for companies of all sizes and industries. Good branding is not easy. When you hire a branding agency, you’ll work with professionals in the field who specialize in targeted strategies and clear, consistent messaging that gets seen by the right audience.
A strong brand goes well beyond a company’s logo. You can have a logo you love, but it won’t take you far if you produce inconsistent messaging, communications that are off the mark, or social media posts that fall flat — or worse, fail to get any engagement whatsoever.
A branding agency’s goal is to help companies establish a unique identity, increase brand awareness, and improve customer loyalty. Some reasons why a company might want to hire a branding agency include:
When you select a branding agency, you’ll want one that will work with you to tell the right story, inspire the right audience, and convert your prospective customers into client ambassadors.
We start with a forensic review of your “DNA” including your history, culture and clients. We unveil the strengths and weaknesses in order to evaluate and redefine the story of the brand.
We get to know the target audience closely. We build persona descriptions for each segment of the audience, providing a detailed look at who they are and how to target them.
Write the Story
We apply the discovery knowledge to develop your verbal identity — what to say to your target audience and how to say it. We build internal language as a guide for messaging development.
Set the Structure
We map out the brand architecture defining the key elements — products/services, organization, personality, essential benefits and core brand values.
Craft the Look
We put our designers to work establishing what will become the visual assets of your brand – logo, color palette, typography, photography – the look and feel of the brand.
Put it to Work
We apply the new brand to all aspects of the business from signage and brochures to social media and apps. We develop the marketing tools needed to bring the brand to life.
We’d be surprised if you didn’t! Let’s talk it through. We’d love to look at the pieces of your marketing puzzle and figure out the best way to successfully build your brand.