A new year has just begun, which means you’re probably thinking about where you want your business to go in the months ahead. Whatever your goals, it’s the perfect...
marketing strategy
For business-to-business (B2B) companies, marketing to existing clients can present a unique set of challenges. With the need to target decision-makers across multiple departments and industries, it can be...
The competitive and changing employment landscape adds new layers of complexity to the typical ways of doing business. That’s why we’ve identified six steps for developing employer branding that...
Encouraging positive reviews of your business on popular job-search sites
Brand messaging pillars provide a durable foundation upon which a strong brand can be built... but understanding how they fit into your overall brand architecture can seem less straightforward....
In the digital age, it’s tempting to skimp on messaging in favor of bold, flashy visual design. But words and their meaning matter — perhaps now more than ever.
Adobe is no longer integrating the Pantone Matching System (PMS) library into its products as part of the standard Creative Suite subscription. What does this mean for marketers? In...
Success in 2023 will require an understanding of trends and a wary eye toward possible pitfalls. Building meaningful connections with your workforce is proving just as critical as with...
Is your brand still working for you? Or is it drifting apart? Your brand represents how people (including your prospects, clients, employees, and partners) perceive your business — good,...
At least one billion people in the world have some form of disability. Whether an impairment with vision, hearing, cognition, or mobility people with disabilities often use assistive generation...
