Your brand is critical to the success of your organization. But in the course of day-to-day operations, it’s easy to lose sight of brand maintenance. When you have customers...
branding
It’s easy for organizations to get caught up in the misconception that their logo and their brand are interchangeable. After all, they pour significant energy and resources into establishing...
For business-to-business (B2B) companies, marketing to existing clients can present a unique set of challenges. With the need to target decision-makers across multiple departments and industries, it can be...
The competitive and changing employment landscape adds new layers of complexity to the typical ways of doing business. That’s why we’ve identified six steps for developing employer branding that...
Encouraging positive reviews of your business on popular job-search sites
Brand messaging pillars provide a durable foundation upon which a strong brand can be built... but understanding how they fit into your overall brand architecture can seem less straightforward....
Is your brand still working for you? Or is it drifting apart? Your brand represents how people (including your prospects, clients, employees, and partners) perceive your business — good,...
Good stories fire up our brains. They inspire us. They speak to us. Some even spark an emotional connection on a deep level. Brand stories can do the same...
“What’s in a name? That which we call a rose by any other name would smell as sweet.” But what is in a brand? A latte by any other...
Don’t let shiny things distract you from other critical elements of your company’s identity Brand. Identity. Trademark. Design. Image. Logo. If marketing terms like these start to sound ambiguous...
