A distinct brand for a growing business
The challenge.
Prosource’s Technologies Division, a managed service provider, found it difficult to differentiate its marketing efforts from Prosource’s regional reputation in office equipment, especially as business continued to rapidly grow. This separate service needed a way to promote its offerings in a distinct way.
The strategy.
- Creation of new business entity
- Brand story
- Brand and visual identity
- Business launch and announcement
The results.
Vitis Technologies is a newly-created business entity that operates under Prosource as a parent company. The business has its own, name, brand, value proposition, and office space, allowing tailored marketing opportunities for these high-demand services.
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