A smart marketing strategy for an expanding portfolio.
The challenge.
Towne Properties has a long tradition of growth, having entered many new sectors of the real estate and development industry over the years. With a great reputation in Cincinnati, Towne continued to expand their portfolio – in both service and geography. They needed a marketing strategy to reach new audiences across multiple regions and additional support in extending awareness of their brand.
The strategy.
- Competitive Review
- Strategic Marketing Plan Development
- Digital Advertising Campaign
- Content Marketing (Series of Blog Articles)
- Internal Training and Recruitment Videos
- Sales Support / Print Materials
The results.
TMC’s efforts are helping Towne optimize search, raise brand awareness in target markets, and generate leads. The strategic digital advertising campaign alone has increased lead form submissions, boosted ad click through rates, and generated over 2,000 phone calls. Customized internal videos are supporting talent acquisition, another key area of the company’s focus.
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