Despite constant evolution in the marketing landscape, email marketing remains a highly potent distribution channel. In fact, it’s fair to say that email marketing is even currently experiencing a resurgence. Why? Because it offers a direct, personalized, and cost-effective way to reach a large audience. Especially in a landscape where social media algorithms increasingly control what users see, email is a reliable channel for consistent engagement with customers.
Here are seven reasons you should make email a part of your marketing mix…
- Direct access to customers
Unlike social media, emails land directly in a user’s inbox, providing a guaranteed touchpoint with your audience. - Personalization capabilities
With segmentation and advanced data analysis, email marketing allows for highly personalized messages tailored to individual customer needs and preferences. Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketing can go one step further, by only sending emails to subscribers who meet certain criteria. Marketers who use this tactic often boast improved engagement rates as a result. - High ROI and affordability
Compared to other marketing channels, email marketing offers a high return on investment at a relatively low cost, particularly when compared to mainstream marketing channels. For every $1 spent on email marketing, $36 is the average return. A number of sources have suggested that this is better than any other medium. - Automation and efficiency
Email marketing platforms enable automated workflows, allowing for targeted campaigns based on user behavior and triggers, saving time and effort. Some of the most successful email marketing campaigns utilize simple templates, suggesting that it’s the content of an email that is the most important thing. - Metrics and tracking
Most email marketing software will allow you to track open, click-through, and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter. - Privacy concerns on social media
As privacy regulations tighten on social media platforms, email marketing provides a more controlled environment for reaching customers directly. Plus, content is primarily delivered to those who have subscribed to your communication, so you’re reaching an audience that is interested in what you have to say. - Integration with other marketing channels
Email marketing can be seamlessly integrated with other marketing channels like social media and website analytics for a holistic approach. Subscribers can forward your content to their friends at the click of a button.
Very few tools offer the combination ease and benefit that email marketing does. Need help adding it to your mix? We’d love to help. Reach out today and let’s talk email.
