Matandy’s external marketing plan includes a comprehensive email campaign, a direct mail campaign, and social media engagement to win over and keep new and existing customers. Video content, new sales collateral, a website refresh, and direct prospect acquisition tactics rounded out the tools we provided to the Matandy team.
Matandy Steel has forged a stronger foundation on which to build for the future. Their internal team is aligned with the company vision and core values, and employee morale and retention are strong. The external campaign kicked off in early 2021, and the sales team is excited to have new, professional tools that allow them to tell the Matandy story and attract new customers. Matandy posted a strong first quarter in 2021, and the company’s email campaign strategy has already attracted new customers.