Turning the page on limited brand engagement strategies.
The challenge.
KCPL’s four-person marketing team wanted to elevate the library’s brand and expand their public outreach while finding better ways to manage their day-to-day marketing demands. A limited budget, however, presented a hurdle to their efforts.
The strategy.
- Visual/Verbal Brand Refresh
- Client/Market Research
- Graphic Design
- Template Development
- Video
The results.
TMC refreshed the library’s brand, helping the marketing team streamline KCPL’s visual identity to improve public engagement and rewrite the book on what they could achieve with limited resources.
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