Building a Better Structure for Strategic Brand Management
The challenge.
BCE became the nation’s leader in concrete construction by staying true to its core principles and values. When the company embarked on an aggressive growth strategy, it needed a blueprint for building cohesion and a shared culture across its expanding portfolio of companies.
The strategy.
- Visual/Verbal Brand Development and Architecture
- Acquisition Support
- Enterprise-Wide Strategic Planning
- Annual Marketing Planning, Design, and Execution
- Internal and External Strategic Communication Support
The results.
TMC developed a strategy for instilling BCE’s brand, history, values, and culture across its portfolio while enabling new acquisitions to maintain their unique identities. Ongoing strategic planning and communication support provide BCE with the means to expand its family of companies with consistency, clarity, and confidence.
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