Achieving more through outsourced CMO services.
The challenge.
As the nation’s leading concrete construction contractor, Baker Construction has built iconic structures in cities large and small across the country. However, with limited internal resources for marketing, building a structure to support the company’s internal and external communications strategies required a different approach entirely.
In 2015, TMC was awarded an ongoing contract to lead brand strategy and provide execution support for Baker and its subsidiaries. In 2023, the contract was expanded to include outsourced chief marketing officer services.
The strategy.
- Brand Strategy
- Graphic Design
- Content Support
- Internal Communication
- Internal and External Strategic Communication
The results.
When TMC was hired in 2015, the company numbered 5,000 co-workers. Since then, Baker acquired additional businesses, entered new markets, restructured, and grown to 15,000+ co-workers. Through it all, TMC has served as an extension of Baker’s staff, providing full marketing and strategic communication solutions from concept through execution.
Our duties extend from managing the company’s website and intranet, to responding to day-to-day requests for content, graphic, video, and social media management. In 2025, we oversaw the launch of and continue to manage a companywide intranet. TMC owns and maintains all visual and brand assets, ensuring that Baker maintains a consistent image across its six companies and dozens of regional offices.
The result: Baker’s leadership team has access to an on-call, full-service marketing team. Company leaders can focus on running their business knowing that TMC has their marketing and communication needs locked down. By working with one team, Baker leaders can trust that external and internal deliverables will consistently meet their high standards while safeguarding the Baker brand.
Examples of current and past deliverables include:
- Brand Strategy and Support
- Market Strategy and Support
- Recruitment Strategy and Support
- Internal Communications Strategy and Support
- Social Media Strategy and Support
- Website Strategy and Support
- Video and Photography Production
- Brochures and Sales Collateral
- Signage
- Industry Advertising
- Special Event Planning
- Acquisition Onboarding and Rebranding Support
Take your marketing to the next level.
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