Baker Concrete Construction
Achieving more through outsourced CMO services.
Baker Concrete Construction is the nation’s largest concrete construction contractor, topping out ENR’s top 100 list for over 25 years. The company has long had a reputation for tackling every project with energy and determination.
But with more than 5,000 co-workers and locations across the U.S., company leaders realized they needed support with fulfilling their marketing and communications goals. Specifically, the company had undergone a rebranding initiative in 2007. While successful at the time, the brand and the marketing elements had become dated.
THE ASK
In 2015, TMC was awarded an ongoing contract to lead a brand refresh, internal communication, collateral development and support for business development, and launch of a new website. Current and past deliverables include;
- Brand strategy and guidelines (visual and verbal)
- Video and photography production
- Brochures and sales collateral
- Recruitment support, including digital advertising
- Program logos and campaigns
- Interior and jobsite signage
- Social media strategy and daily management
- Industry advertising
- Special event planning
- Oversight of BakerConcrete.com
OUR SOLUTION
TMC first kicked off a massive refresh of the Baker brand. The effort included brand building as well as the development of new collateral and the launch of a new website.
TMC continues to serve as Baker’s marketing team, providing everything from strategic planning down to execution. Our duties extend from managing the company’s website, which will undergo a refresh in 2022, to responding to day-to-day requests for content, graphic, video, and social media support. We also serve as a liaison for company-wide advertising and media placement. TMC owns and maintains all visual and brand assets, ensuring that Baker maintains a consistent image across its 15+ offices.
THE OUTCOME
Baker’s leadership team has access to an on-call, full-service marketing team. Company leaders can focus on running their business knowing that TMC has their marketing and communication needs locked down. By working with one team, Baker leaders can trust that external and internal deliverables will consistently meet their high standards while safeguarding the Baker brand.
The challenge.
Founded in 1968, Baker Concrete Construction, the nation’s leading concrete construction contractor, has built iconic structures in cities large and small across the country. However, with limited internal resources for marketing, building a structure to support the company’s internal and external communications strategies required a different approach entirely.
The strategy.
- Strategy Development and Execution
- Graphic Design
- Content Support
- Internal Communication
- Internal and External Strategic Communication
The results.
TMC serves as an extension of Baker’s staff, providing full marketing and strategic communication solutions from conception through execution.
