Repositioning for the Future in a Rapidly Changing Landscape
The challenge.
It’s no secret the workforce development landscape is evolving fast. Owens Community College has kept pace with future-ready program offerings—but they wanted to ensure their marketing strategy matched that momentum.
The strategy.
- Discovery and Research Interviews
- Competitive Analysis of Regional Training Providers
- Buyer Journey Mapping
- Strategic Positioning Recommendations
- Development of Comprehensive Messaging Platform
- Tactical Execution Planning for Quick Wins
The results.
Armed with clear insights and a strategic roadmap, Owens Community College is now positioned to reinforce their program offerings and leadership in the workforce training space. The successful foundation led to TMC being awarded Phase 2 of the project to implement messaging and quick-win tactics.
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