A branding agency works with a client to create a visual identity system using a process that involves research, strategy development, and creative work. No client or brand is the same, and so neither is the process for building a company’s visual identity. At TMC, we tailor this approach to each individual client’s needs.

We any employ any or all of the several following steps when working on a visual identity with a client:

• Research.
  This step involves conducting research to understand the client’s business, target audience, competition, and industry trends. This research helps to inform the development of the visual identity system, and sheds light on whether a company needs a brand refresh or rebranding.
• Brand strategy.
  A company’s brand strategy will define the brand’s core values, personality, and positioning. This strategy serves as the foundation for the visual identity system.
• Design concepts.
  Based on the brand strategy, we develop several design concepts that explore different visual directions for the brand. These concepts typically include logo design, typography, color palette, and other graphical elements.
• Refinement.
  We work with you to refine the chosen design concept, incorporating feedback and making revisions as needed.
• Finalization.
  Once the design is finalized, we create a comprehensive visual identity system that includes brand guidelines for using all of the visual elements across the entire brand.
• Implementation.
  We work with the client to implement the visual identity system across all touchpoints and marketing materials.
• Monitoring and updating.
  Often a client chooses to continue working with us so we can monitor the implementation of the visual identity system and provide ongoing support to ensure consistency and effectiveness. We can also update the visual identity system as needed to keep it relevant and aligned with your goals and objectives.