Today, most people walk around with the world at their fingertips. With a smart phone or similar device at the ready, everyone is just a few clicks away from connecting with a friend, searching for an answer, or making their next purchase. And increasingly often, those actions are in some way related to social media.
For brands in today’s crowded virtual landscape, thoughtful constructive use of social media plays a critical role in rising above the noise. In fact, since 80% of customers engage with brands on social media, not participating – or not devoting the time and care into developing a shrewd social media strategy – just doesn’t make business sense.
Let’s take a deeper look at how social media influences your brand to ensure that in a world that’s always connected, you’re connecting with your customers.
— Erik Qualman
At its core, social media marketing is the process of creating, scheduling, and publishing content – text, photos, video, audio, infographics and more – across engagement channels such as Facebook, LinkedIn, and Instagram to promote offerings, increase awareness and drive conversions. When deployed effectively, social media allows the opportunity to tailor content for distinct audiences, engage with existing and potential users, and identify opportunities for increased reach and engagement.
In today’s digital era, social media has become an integral part of everyday life. From connecting with friends and family to promoting businesses and brands, social media platforms offer unparalleled opportunities for communication and engagement. And, because more than 75% of the world’s population aged 13+ uses social media, it’s an essential component of any marketing mix.
— Gigi Hadid
Social media is embedded into the fabric of everyday life. And that’s not likely to change anytime soon. In fact, if anything it will only grow. Every single second, 5.5 new users engage with social media – which means dozens more of your potential customers have hopped on board in the time it took you to read this sentence. It’s important for you to be on social media simply because so much of the population is. Skipping out means you’re not only conspicuous in your absence, you’re also missing out on countless customers and promotional opportunities.
Here are six reasons social media is critical to advancing your brand…
— Amy Jo Martin
If you have a solid marketing plan, you likely have the framework that will dictate what social media platforms are best for your brand. Delving into your objectives and target audiences and then evaluating those against the metrics of various social media outlets can help you discern what may be your best fit.
The social media landscape is ever changing – which brings along with it challenges and opportunity. Regular evaluation of both your goals and the available social media outlets can help ensure you’re making the most of the latest opportunities.
— Felicia Lin
A good social strategy requires more than just posting a photo of your weekly special to Instagram, sharing an album of photos from your business evens, or talking about how great your products and services are.
A robust strategy ensures consistency, relevance, and value in your social media posts. Determining the types of content you will create – such as articles, images, videos, or infographics – and establishing a content calendar to plan and schedule your posts will help maintain a balanced and effective mix of promotional, educational, and entertaining content.
Without a clear content strategy, a defined business goal, and key performance indicators, your activity is unlikely to move the needle on enhancing your business. If you don’t have the time to analyze the data from all of your efforts, identify areas that give results, and adjust your strategy to take advantage of online trends and changing scenarios, outsourcing your social media efforts might make the most sense for you.
We can help develop a social media strategy that connects your dots. Tell us how you’d like to engage with your target audience and we’ll help you create a social media strategy that builds a thriving and influential community.