A picture is worth a thousand words. And the way you present your brand to the world is worth way more than that. Strong creative presentation about more than just aesthetics; it’s an unspoken value proposition, conveying your brand to your audience. The way you present yourself in every stage of the marketing funnel informs, engages, and eventually persuades prospective customers to take a desired action – or not.
Creative services communicate your story and impacts the way a customer experiences your brand. In fact, up to 75% of marketing performance is determined by the quality of the creative. And with all the noise today’s customer encounters, it’s more critical than ever to grab attention with compelling, cohesive output.
Great ideas, services, and products need to be heard — and seen. In the broadest sense, creative services is the combination of text and images for a variety of media and outlets. This, of course, includes graphic design, but beyond just making something look good, creative services encompass many facets – including typography, color theory, layout, design elements and more – to effectively communicate information to appeal to a target market.
Creative output plays an essential role in every aspect of a brand’s marketing efforts – from establishing a visual identity to advertising, branding, packaging, and so much more. From concept to completion creative services combine creative concepting, messaging, graphic design, and production to ensure that all projects reflect a brand and contributes to its competitive edge.
If given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed. Humans process images and visuals much faster than text alone. Ninety percent of the information that gets transmitted to our brains is visual in nature.
As if those reasons aren’t compelling enough, attention-grabbing creative work is critical to ensuring visibility in the marketplace. But just in case you need more convincing, here are six reasons beyond statistics that compelling creative is worth the investment.
In the modern marketplace, there is always something new to design. And – in the true spirit of creativity – the opportunities are always evolving. Of course, there are certain types of projects that seem to bubble to the top most often (ads, newsletters, visual identities, and web imagery come to mind…) but every week and every client seem to bring unique opportunities. And we relish the opportunity to stretch our skills and expand into new territories. Above all, we value open communication with our clients to get to the heart of each matter, working hard to ensure we provide effective creative deliverables every time.
Here’s a list of some of the creative services we more commonly deliver…
Let’s put your best foot forward. Tell us how you’d like the world to view your brand and we’ll help you develop an identity that delivers an accurate reflection.