Creative Services
A picture is worth a thousand words. And the way you present your brand to the world is worth way more than that. Strong creative presentation about more than just aesthetics; it’s an unspoken value proposition, conveying your brand to your audience. The way you present yourself in every stage of the marketing funnel informs, engages, and eventually persuades prospective customers to take a desired action – or not.
Creative services communicate your story and impacts the way a customer experiences your brand. In fact, up to 75% of marketing performance is determined by the quality of the creative. And with all the noise today’s customer encounters, it’s more critical than ever to grab attention with compelling, cohesive output.
The Power of Creative Services for Your Brand
Great ideas, services, and products need to be heard — and seen. In the broadest sense, creative services is the combination of text and images for a variety of media and outlets. This, of course, includes graphic design, but beyond just making something look good, creative services encompass many facets – including typography, color theory, layout, design elements and more – to effectively communicate information to appeal to a target market.
Creative output plays an essential role in every aspect of a brand’s marketing efforts – from establishing a visual identity to advertising, branding, packaging, and so much more. From concept to completion creative services combine creative concepting, messaging, graphic design, and production to ensure that all projects reflect a brand and contributes to its competitive edge.
The Impact of Creative Services
If given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed. Humans process images and visuals much faster than text alone. Ninety percent of the information that gets transmitted to our brains is visual in nature.
As if those reasons aren’t compelling enough, attention-grabbing creative work is critical to ensuring visibility in the marketplace. But just in case you need more convincing, here are six reasons beyond statistics that compelling creative is worth the investment.
It makes the first impression.
It’s trite but true – there’s one chance to make a first impression. A customer’s initial encounter makes an immediate impact – one that sets the stage for how they feel about a brand moving forward. If a logo appears outdated, maybe the business is, too. If a website is glitchy or slow perhaps the company is technologically behind. If an ad looks unprofessional, the work might be haphazard. This first interaction sets a tone and creates a perception. And there’s only one shot – so it’s critical that every touchpoint reflects the desired impact.
It differentiates a brand.
Strong creative presentation can make a brand stand out – an essential in today’s crowded marketplace. A brand doesn’t necessarily have to be edgy or flashy – but it does have to be thoughtful and consistent. Putting care into each aspect of design helps establish a cohesive brand and defines it, establishing a style that is distinct and memorable. Think of Coca-Cola or Nike. You can picture their logo immediately and their signature colors are ingrained in your mind. This shows the importance creative design plays in the power of marketing.
It packs an emotional impact.
The digital world is jam-packed with campaigns clamoring to be noticed. If your message isn’t presented in a way that draws a potential customer in and makes them want to learn more, it will be lost in the shuffle. A strong, cohesive design can capture a customer’s attention – then hold it. Good visuals effectively put forth new ideas, show how a problem can be solved, or relieve pain points in innovative ways. Plus, design conveys expression, meaning, context, and texture in ways that resonate with an audience and influence its decisions.
It builds trust and credibility.
Establishing a brand as trustworthy is essential to business success. At the most basic level, strong creative presentation represents a polished, professional brand. One that knows what it is doing and that cares to support its target audience. What’s more, a unified aesthetic shows conscientious attention, and serves to communicate a brand’s values. In the digital world, it’s easy to click away if something doesn’t look, feel, or work right. But when a brand presents itself as useful, thoughtful and consistent, it presents itself as an authority in the field.
It elicits action and drives conversion.
The best creative presentations contain calls to action that compel potential customers to take the next step. This ties everything together – a strong, memorable brand that conveys its information clearly and consistently is credible and a leader in its field… which in turn, persuades potential customers to take action. Every aspect of presentation – from a cohesive visual identity to a slick webpage to an impactful campaign – converts prospects into paying customers. The best creative services create design that elicits action, resulting in a stronger client base and bigger bottom line.
Diverse Types of Creative Services
In the modern marketplace, there is always something new to design. And – in the true spirit of creativity – the opportunities are always evolving. Of course, there are certain types of projects that seem to bubble to the top most often (ads, newsletters, visual identities, and web imagery come to mind…) but every week and every client seem to bring unique opportunities. And we relish the opportunity to stretch our skills and expand into new territories. Above all, we value open communication with our clients to get to the heart of each matter, working hard to ensure we provide effective creative deliverables every time.
Here’s a list of some of the creative services we more commonly deliver…
- Logo and Brand Identity Development
- Website Design
- Print and Digital Advertising
- Email Marketing
- Social Media Graphics
- Blog and Podcast Graphics
- Brochures
- Annual Reports
- Newsletters
- Direct Mail
- Stationery Packages
- Event & Tradeshow Displays
- Promotional Materials
- Outdoor and Transit Advertising
- Signage and POP
- Illustration
- Photo Retouch
- Infographics and Icon Sets
- PowerPoint Presentations & Templates
- Canva Templates
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