Rallying academic pride with a refreshed brand strategy.

Ludlow Independent Schools | Ludlow, KY

The challenge.

Ludlow Independent School District wanted to elevate their brand and messaging to better tell their story as a leading district in Northern Kentucky. They lacked a consistent brand look, color palette and messaging – with schools and departments each adopting their own variations. As the Northern Kentucky area moves to open borders for school enrollment, professional branding was needed to support student retention and recruitment efforts.

The strategy.

The results.

A logo that firmly roots the district in tradition with a nod to the future. The logo is symbolic of the district’s iconic brick buildings and ties to the new tagline.
Building Tomorrow: A tagline that speaks to the district’s purpose and promise to the community. As they embark on a multi-million dollar construction project, Ludlow Independent Schools are both literally and figuratively building for tomorrow – for students and the greater Ludlow community.
Together we prowl: A rally cry that is a call to action in classrooms, in the stadium, on the field and court, and anywhere else Ludlow Panthers gather to learn, play, or compete.
New panther mascot: A mascot that plays on the strengths of previous panther mascots. It’s ferocious yet appropriate for all grade levels, from preschool through grade 12.
Brand proof points to serve as the foundation for all messaging.
Brand guidelines to ensure all schools, departments and vendors present a unified look

Take your marketing to the next level.

Want more? Get our strategic insights and marketing tips delivered to your inbox.

By submitting this form, you are consenting to receive marketing emails from: The Marketing Collective. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact