Good stories fire up our brains. They inspire us. They speak to us. Some even spark an emotional connection on a deep level.
Brand stories can do the same thing. A good brand story will make people sit up and take notice. It will get them to learn more, try your service, sample your product, subscribe to your email list, like/ /follow/love your company, and – ultimately – share their experience with their friends, families, and followers.
Storytelling sells. But crafting the story about your brand — your values, your promise, your products or services — is sometimes easier said than done. To be effective and memorable, a brand story must be clear, concise, and consistent. And also authentic, flexible, and distinct. And don’t forget inspirational – or, at the very least, motivating. And did we mention compelling?
If that leaves you feeling overwhelmed, don’t worry. The Story Stock Playbook can help. It is a simple but powerful tool that anyone can use to unearth, polish, and tell their story.
Through a series of fun exercises, the playbook walks you through the process of discovering you: your origin story, your moon-shot narrative, and how you save the day for your customers and clients. When you’re done, you’ll have a library of compelling story lines, ideas, and nuggets of inspiration that are unique to you.
No more staring at a blank page or empty prompt box next time you need copy. Simply use your library to mix and match your messaging, and your story tells itself. Best of all, it’s always on, always flexible, and can grow as big as you do.
Every brand has a story. Let’s discover yours. Download our Story Stock Playbook and get started talking about you.
