Helping a dynamic nonprofit organization share its story.
THE BACKSTORY
Northern Kentucky Community Action Commission, a nonprofit that helps low-income individuals and families achieve self-reliance, needed a compelling annual report that shared its message with supporters, funders, and the communities they serve.
TMC conducted interviews, coordinated photography, developed a design, and created a visually-appealing publication that tells the organization’s story in a compelling way.
The challenge.
The past few years have been anything but typical. But for the Northern Kentucky Community Action Commission, it has been business as usual... and then some. When the pandemic took hold, NKCAC didn’t shut down. They stepped up. Their programs shifted. Their people pivoted. Their offerings expanded. They pushed beyond the status quo to meet critical, unprecedented demands.
From the time of their last report to the community, NKCAC’s budget expanded from $13M to over $20M, and five new programs were added to meet community needs. The organization wanted a bold annual report that told a compelling story of the assistance it was able to provide during a time of great need for the population it serves.
The strategy.
- Messaging
- Client Interviews
- Storytelling
- Photography
- Magazine-Style Design
- Print Production
The results.
NKCAC published a vibrant, captivating annual report under the theme “We Rise Together.” Its pages tell the story of the people they serve and the dedicated staff members who makes those services possible – and how both have overcome obstacles to not just survive but thrive. The publication serves as a snapshot of this critical, progressive agency to show supporters the impact of their engagement and entice potential funders to support its essential work.
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