Digital advertising enables Bluffton University to improve admissions goals.
The challenge.
Through discovery, community, respect, and service, Bluffton University is committed to developing students of exceptional character and expansive vision. However, the Bluffton brand was not well known outside of a narrow radius. The university’s traditional marketing tactics were costly and difficult to track. The marketing team needed a new approach to expand their outreach.
The strategy.
- Verbal Brand Platform
- Marketing Planning/Recommendations
- Digital Campaign Management + Reporting
The results.
Through a refined marketing framework and a highly targeted digital advertising plan, Bluffton increased their applicant funnel through a digital campaign that generated over 24 million impressions and more than 162,000 clicks.
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