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AXIA Consulting

Establishing a roadmap for future content strategy.


AXIA Consulting has a strong brand and a loyal base of established customers. However, in looking to expand awareness and convert more prospects, the marketing team needed assistance with refreshing its brand and kicking off a content strategy for digital campaigns. The client wanted a strategic and creative partner to bring ideas to the table, assist with prioritizing tasks, and execute on their goals. 

  • Refreshed AXIA’s brand identity
  • Established a set of brand guidelines to create a governance structure for how AXIA’s visual identity (including the logo, color palette, fonts, and photography) is used
  • Developed two short-form content pieces to promote the company’s Oracle and Microsoft consulting services

TMC’s brand bolster work provided AXIA with a fresh brand and the means to ensure it is used consistently across mediums. In addition, the client has two versatile content pieces that can serve as a model for future campaigns to promote its areas of practice.

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The challenge.

AXIA Consulting brings together technology and business expertise to help clients across a range of industries solve complex challenges. However, the client needed assistance solving a challenge of its own: boosting brand consistency and awareness with a limited marketing team.

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The strategy.

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The results.

AXIA has a refreshed brand, a governance framework for its visual identity, and two strong content pieces to bolster its Oracle and Microsoft pratices.

AXIA Portfolio
Color guidelines
Dynamics 365 Migration
Strategic Roadmap

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