AXIA Consulting has a strong brand and a loyal base of established customers. However, in looking to expand awareness and convert more prospects, the marketing team needed assistance with refreshing its brand and kicking off a content strategy for digital campaigns. The client wanted a strategic and creative partner to bring ideas to the table, assist with prioritizing tasks, and execute on their goals.
TMC’s brand bolster work provided AXIA with a fresh brand and the means to ensure it is used consistently across mediums. In addition, the client has two versatile content pieces that can serve as a model for future campaigns to promote its areas of practice.