Manufacturing Momentum for Quality Results
Zontec | Cincinnati, Ohio
The challenge.
Zontec, a long-standing software provider in the manufacturing quality space, came to us with a clear need: better digital visibility, stronger lead generation, and alignment between marketing and sales. Their previous agency relationship had left them with underperforming digital assets and unclear reporting on campaign ROI. The website had technical issues limiting search performance, the ad strategy lacked targeting precision, and content efforts didn’t support a clear sales funnel.
Even more critically, Zontec’s marketing and sales teams were operating in silos—making it difficult to convert even strong traffic into qualified leads. They needed more than just a vendor. They needed a marketing partner who could move fast, pivot when needed, and deliver both strategy and execution.
The strategy.
The TMC team began with foundational fixes—improving the website’s performance, resolving key SEO and backend tracking issues, optimizing their Google Business Profile, and updating their marketing platforms (email and social) to ensure everything aligned with the current brand and messaging.
From there, we began collaborating with the sales team on ways to nurture leads from their prospecting efforts. We reviewed and revised emails, integrated systems, tested subject lines and send schedules, and coordinated the prospecting and nurturing processes.
Next, we launched a series of lead-focused landing pages featuring downloadable gated content like case studies, white papers, and Zontec’s “Book of SPC.”
Behind the scenes, we refined the ad strategy to focus less on volume and more on targeting high-intent prospects. Instead of chasing clicks, we aimed to convert.
The results.
In just six months, The Marketing Collective helped Zontec transform its digital presence and jumpstart a modern lead generation engine. The results speak for themselves:
- 600% increase in phone call interactions—a strong indicator of ready-to-buy traffic.
- 74% increase in demo requests—signaling that the right prospects were being reached.
- Nearly 500% increase in email-driven website traffic—the result of smarter email nurture sequencing and consistent newsletters.
- Organic search traffic rose 60% while engagement from those users jumped from 8% to 86%, thanks to SEO improvements and better content alignment.
- The sitewide conversion rate for key actions surged from 2% to 70%, a dramatic shift showing that not only were more people visiting the site, but they were taking meaningful next steps.
Perhaps most importantly, marketing and sales began working in sync. Our team partnered directly with Zontec’s sales leadership, using data from the field to inform messaging and campaign structure. Ideas flowed both ways. Our team shaped campaigns based on sales feedback, while the sales team designed tools using marketing insight. And the entire go-to-market engine became more agile and responsive.
“I’m completely satisfied. It’s been great coming from our last agency to you all. The flexibility, the responsiveness, the results — it’s all been awesome. We never had marketing and sales work together like this before, and now it feels like we have one integrated team. I’m excited to see where we go from here.” – Ben
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