Paving the Way to New Customer Connections
Quality Blacktopping + Concrete | Cincinnati, Ohio
The challenge.
For more than 60 years, Quality Blacktopping + Concrete has been a trusted name in blacktop and concrete paving and repair services in the Greater Cincinnati region.
In 2020, the owner engaged TMC to develop and implement a marketing plan that would support the company's aggressive growth goals. Our team delivered a plan for building brand awareness and keeping Quality top of mind for existing and prospective clients. In the years that followed, TMC has served as a hands-on partner, assisting with the execution of marketing strategies and creative needs.
In 2025, Quality Blacktopping + Concrete asked TMC to develop a lead generation strategy. But in today's digital-first world, Quality Blacktopping + Concrete needed to meet customers where they are—online.
The strategy.
We rolled up our sleeves and developed a comprehensive strategy for increasing leads both organically and with paid advertising. We took a layered approach to Quality Blacktopping + Concrete’s website, addressing both SEO and overall messaging.
We also partnered with Quality Blacktopping + Concrete to define two new audience segments and granular personas for both. This research served as the foundation to create an integrated digital marketing strategy that ties together targeted Google ad campaigns and conversion-focused landing pages for each audience. In addition, we optimized the company’s Google Business Profile for search.
We didn’t just hand over a strategy document. We also executed on all aspects of the plan.
TMC capabilities tapped for this campaign include:
- Client/Market Research
- Content Strategy and Creative Services
- Digital Marketing Plan and Execution
- Website Refresh
The results.
Quality Blacktopping + Concrete now has a stronger digital presence that drives results. The refreshed website converts visitors into leads with benefits-oriented copy that is optimized for both traditional and AI-powered SEO. The careers section has been expanded to make the company more enticing to potential hires. New photography and brighter graphics bring the brand to life online.
New data reports, dashboards, and tools for tracking visitor behavior on the website provide the data needed to measure results and adjust tactics as needed.
And it’s working. In less than three months, the company jumped from page 2 of Google search results to the number 3 spot on page 1. And for the first time ever, Quality Blacktopping + Concrete’s Google Business Profile is generating leads.
Up next: our team is meeting regularly with the Quality sales team to further connect marketing and sales strategies to shorten lead time and fill their pipeline faster.
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