With so many WYSIWYG (What You See Is What You Get) tools available for social media and digital ad creation anyone can make an ad that looks pretty. The challenge is making an ad that is effective and reaches your goals.
To be sure, selecting the right image and drafting engaging and optimized copy are critical. But don’t overlook the technical setup and placement of the ad. Google, Bing, and other advertising channels set the direction and expect us to follow it. Simple slip-ups like a sizing mishap can kill the effectiveness of your ad campaign before it even starts.
Getting the basics of image proportions and the number of images needed is critical to your ad’s ability to maximize impact on the platform. However, given the number of platforms and ad types, it can become confusing and time consuming to keep everything straight. Luckily, you don’t need to manage all of this information on your own. Save time and headaches by downloading our free cheat sheet so you can easily access all sizes and specs.
Download the 2022 Digital Advertising Sizing and Specifications Guide.
