BCE engaged TMC to:
TMC was tasked with developing a brand strategy that would create cohesion among new companies and acquisitions. Key visual and verbal elements are shared across the portfolio that, as a whole, clearly identify each stand-alone company as part of a larger family. However, acquisitions are free to integrate these brand elements in a manner that preserves their individual identities.
On an ongoing basis, we facilitate enterprise-wide strategic planning to help ensure all of BCE’s companies are pulling in the same direction. As new companies are onboarded or launched, TMC ensures that all marketing elements align with this strategy. In addition, we provide internal communications support to onboard new co-workers to Baker’s core values, purpose, and vision. To enhance internal communication, TMC writes, designs, and executes a monthly internal magazine. The publication provides an additional opportunity to continually reinforce Baker’s value and culture.
TMC also provides marketing and communications support to BCE’s key leaders, including the founder, the president, and shared services teams such as IT, human resources, and legal. This day-to-day support proved critical throughout the COVID-19 pandemic, when BCE leaders needed to communicate quickly, concisely, and consistently with its companies. Our team also provides graphic design, copywriting, social media management, and ongoing marketing consulting for eight of BCE’s subsidiaries.
BCE has a proven formula for expanding its family of companies while staying true to the principles and values that propelled Baker to its position as industry leader.